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They felt the need, and made speed

 


Merchants of Speed

The Men Who Built America's Performance Industry

By Paul D. Smith

Available from:
Motorbooks, Minneapolis
www.motorbooks.com

Hard cover, 240 pages, $40

 

 

Reviewed by Larry Edsall
Zoom an e-mail to Larry

In a couple of weeks, I'll be on my way to Las Vegas for the annual SEMA Show. Founded as the Speed Equipment Manufacturers Association, though now officially registered as the Specialty Equipment Market Association, SEMA remains a trade association for those who produce the automotive parts and accessories that the original manufacturers either couldn't or wouldn't produce - from hot-rod engine parts to exotically aerodynamic body kits, thousand watt audio systems and stuff to plug into a trailer hitch that has absolutely nothing to do with towing a trailer.

I'm not a fan of Las Vegas, but I thoroughly enjoy the SEMA Show, in part because of all the new stuff for cars, but primarily because of the people who create that stuff and the stories they tell about that creation.

Usually, it goes something like this: I had this problem - or my dad or wife or friend had this problem - and I started tinkering and I made this thing that solved the problem and then someone saw it and asked where I got it and I said I made it and they asked if I could make them one and, well, now it's to the point that it's become a full-time business.

Basically, it's the all-American success story, told over and over again and produced in metal or composite plastics or rubber or some combination of those and other materials.

On occasion, I'll get to hear some old-timer tell his story, and the story of the pioneering days of speed equipment. And now, Paul D. Smith has gone out and gathered a bunch of those stories and shares them in his extensively researched and wonderfully written book, Merchants of Speed: The Men Who Built America's Performance Industry.

Edelbrock, Crane, Hilborn, Iskenderian, Offenhauser, Weiland and many others - they're in there. Their stories, and their photos, vintage photos that transport you back to "the day," the day when they were solving problems - including being wheelchair bound -- and creating parts, in the case of this book parts developed primarily to make cars go faster - on the street, on the dry lakes, on the drag strip and around the racetrack.

While Edelbrock, Hilborn and Offenhauser have become, well, not household names but certainly are recognized in every garage across the land, there are other people in this book who might not be quite so well known, but their stories are every bit as compelling.

Merchants is Paul D. Smith's first book. I hope he's already working on another.

 

 

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