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2010 Ford Flex: A fridge for the family

By Greg Rubenstein
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  • Making great use of its rectangular box shape, the Flex offers seating for seven in comfort with plenty of turbo power.


  • A funky and fun alternative to the me-too SUV or wagon, the Flex defies categorization.

For three weeks the iZoom.com parking lot was filled with kitchen-like appliances on wheels. The refrigerator meat between a sandwich of toaster bread, Ford's seven-passenger, rectangular Flex made for an interesting contrast to Kia's box-like Soul and Nissan's cubist Cube.

Unlike the entry-level Cube and Soul, the Flex is for grown-ups with families, harking to the era of esquire station wagons that stretched from nose to caboose over a span of what seemed like miles. Those wagons were highly functional, replaced for the most part today by inefficient SUVs that deliver mediocre fuel economy and ungainly style.

The Flex blends a touch of retro-design with higher-up SUV seating to deliver a people and gear-hauler extraordinaire, returning comfort, panache and 355 twin-turbocharged horsepower in a package that offers an EPA-rated 22 mpg on the highway.

Throughout our week in the 2010 Ford, we cruised hundreds of freeway miles and plodded city stop-and-go aplenty, all on barely more than one tank of gas for a combined economy of nearly 20 mpg, well above the 18 mpg estimate and easily improving the EPA city estimate of 16 mpg, all while carrying on with our traditional enthusiasts' leaded right foot.

The Flex was born as a 2009 model, and for 2010 Ford has upped the ante with the addition to the lineup of its "EcoBoost" V6, a 3.5-liter twin-turbo with direct injection that delivers V8 performance (355 hp and 350 pound-feet of torque) while posting high fuel efficiency.

Mated to a six-speed automatic, our SEL AWD test Flex came loaded with 20-inch wheels, leather almost everywhere, power rear liftgate with remote, power front seats, wood trim, Sync electronics with Bluetooth and iPod controls plus CD and satellite radio, heated mirrors, adjustable pedals and even a cool capless fuel filler system (there's a sort of suction cup apparatus behind the fuel door).

All that power and content does come with a price, naturally, with a starting price of $36,115. Nearly $4,000 in options boosted the sticker on our tester to $39,940, a total that does seem in line with the remarkably solid feel of quality garnered from behind the Flex's steering wheel and when factoring in the powerful drivetrain and cavernous capacity. The front-wheel drive SE Flex with 262 horsepower V6 starts at $28,550.

The Flex is a brawny package that carries its 4,839-pound weight well, with a light steering feel that makes it easy to maneuver. It comes with a complete array of standard safety gear, including anti-lock brakes, traction and stability control, front side and side curtain airbags plus rear parking sensors.

Driving the powerful Ecoboost Flex SEL AWD there was never a hint of torque steer, and while its dynamics aren't the sportiest, it is undeniably fun and offers the enthusiast a bit of flair in a sea of me-too SUVs.

With the 2010 Flex SEL AWD, Ford continues to demonstrate that it has product which can favorably compete against the world's auto manufacturers. If you need room for a family or like to tow (it's rated for 4,500 pounds) and want to stand a bit apart from the crowd, this Ford deserves your attention.

Ford Flex bonus photos...

 

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