About Us

Take a group of automotive enthusiasts with skills in journalism, webmastering and business development, add some gasoline and a match (long story we’ll share at a later date) and you get combustion. You get www.iZoom.com, the online automobile, racing and classic car community.

The seeds of this website were planted in 1999, were fertilized by the ashes of that fire, and the site blossomed to life the following spring, fittingly enough on Indianapolis 500 weekend.

Ever since, iZoom.com has been providing automotive reviews, features about auto racing and collector car information. In 2006, we added road trip reports and even automotive, racing and travel book reviews to enthusiasts not only here in the United States but in nations and at military bases around the world. Most recently, we’ve added Larry’s Blog, offering our editor’s perspective on things automotive.

One of our founding principles is that iZoom.com is not a one-way street. We encourage traffic flowing in both directions. We’re eager to hear from you, our fellow enthusiasts. (By the way, we think of "fellow" as an inclusive term for male and female enthusiasts. At iZoom.com, "car guy" is not a gender-specific term. Indeed, some of our favorite car guys are women.)

The iZoom.com team

Chris Besing (business and muscle car guy)
Chris is from Texas, and the rest of the iZoom team overlooks his devotion to the professional football team that plays its home games in Dallas because he’s also a Certified Public Accountant, former chief executive officer of GoRacing.com, former vice president and chief financial officer of Action Performance, and a pretty decent vintage racer. Although his daily driver is a full-size pickup truck but on weekends zips around in a BMW M Coupe. He has owned a Hemi or two, an M5, a few race cars and is the very proud owner of a 66 Hertz Shelby Mustang.

Larry Edsall (editor-in-chief)
Larry grew up in prison in Illinois (don’t worry, he wasn’t a juvenile offender; his grandfather was the warden and his dad worked there, too). Larry’s first career was as a daily newspaper sports editor and he covered everything from Olympic Games to auto racing, which was what got him recruited to AutoWeek magazine, where he spent most of his 12 years as managing editor. He moved from Motown to Phoenix to help launch iZoom.com. He mainly drives test cars, but owns a Nissan Frontier 4x4 that gets well away from pavement from time to time exploring the Arizona desert.

Greg Rubenstein (deputy editor and autocross racer)
Greg grew up in Eugene, Oregon, went to graduate school in Colorado and stayed there to become public relations director for the Sports Car Club of America’s Pro Racing division. He moved to Phoenix to help develop and write for the iZoom.com website. He raced a Mazda RX-7 around road courses for many years and now autocrosses in his gorgeously modified and black on black Subaru WRX STi.

Shaung Liu (technology guy--and he’s learning quickly about cars)
Shaung has a bunch of degrees in computer systems engineering and computer science and years of experience in development, solution architecture, and executive management. But here’s what you really need to know about him: When he joined the iZoom.com team he was driving a natural gas-fueled Ford. Recently, he bought a 5 Series BMW.