Take a group of automotive enthusiasts with skills in journalism, webmastering and
business development, add some gasoline and a match (long story we’ll share at a
later date) and you get combustion. You get www.iZoom.com, the online
automobile, racing and classic car community.
The seeds of this website were planted in 1999, were fertilized by the ashes of
that fire, and the site blossomed to life the following spring, fittingly enough
on Indianapolis 500 weekend.
Ever since, iZoom.com has been providing automotive reviews, features about auto
racing and collector car information. In 2006, we added road trip reports and even
automotive, racing and travel book reviews to enthusiasts not only here in the United
States but in nations and at military bases around the world. Most recently, we’ve
added Larry’s Blog, offering our editor’s perspective on things automotive.
One of our founding principles is that iZoom.com is not a one-way street. We encourage
traffic flowing in both directions. We’re eager to hear from you, our fellow enthusiasts.
(By the way, we think of "fellow" as an inclusive term for male and female enthusiasts.
At iZoom.com, "car guy" is not a gender-specific term. Indeed, some of our favorite
car guys are women.)
The iZoom.com team
Chris Besing (CEO, Business Development and Muscle Car Guy)
Chris is from Texas, and the rest of the iZoom team overlooks his devotion to the
professional football team that plays its home games in Dallas because he’s also
a Certified Public Accountant, former chief executive officer of GoRacing.com, former
vice president and chief financial officer of Action Performance, and a pretty decent
vintage racer. Although his daily driver is a full-size pickup truck but on weekends
zips around in a BMW M Coupe. He has owned a Hemi or two, an M5, a few race cars
and is the very proud owner of a 66 Hertz Shelby Mustang.
Larry Edsall (Publisher and Chief Car Guy)
Larry grew up in prison in Illinois (don't worry, he wasn't a juvenile offender;
his grandfather was the warden and his dad worked there, too). Larry's first career
was as a daily newspaper sports editor and he covered everything from Olympic Games
to auto racing, which was what got him recruited to AutoWeek magazine, where he
spent most of his 12 years as managing editor. He moved from Motown to Phoenix to
help launch iZoom.com. He mainly drives test cars, but owns a Nissan Frontier 4x4
that gets well away from pavement from time to time exploring the Arizona desert when he's not spending
his summers in Michigan (smart guy, that Larry!).
Greg Rubenstein (Editor-in-chief, V.P. of user experience and Autocross Car Guy)
Greg grew up in Eugene, Oregon, went to graduate school in Colorado and stayed there
to become director of public relations for the Sports Car Club of America's Pro Racing
division, including being in charge of media relations for the Rolex 24 at Daytona for 1998 and 1999,
while this biggest of North American sports car races was sanctioned by the USCCR, under the SCCA Pro Racing umbrella.
Greg moved to Phoenix to help develop and write for the iZoom.com website.
He raced a GT-3 Mazda RX-7 around road courses for many years and now autocrosses in
his just-slightly-modified Subaru WRX STi. Did we mention he's won five Arizona-region street tire series, including three
consecutive from 2008-2009?
Shaung Liu (Chief Technical Officerand Car Guy in training)
Shaung has a bunch of degrees in computer systems engineering and computer science
and years of experience in development, solution architecture, and executive management.
But here's what you really need to know about him: When he joined the iZoom.com
team he was driving a natural gas-fueled Ford. Recently, he bought a 5 Series BMW.